Akshay J. Motihar
Founder & Editor
Akshay J. Motihar founded NH44 to help freight businesses build their digital identity and online presence. With experience across freight forwarding, terminal operations, and logistics technology, he writes about how freight systems actually work in practice.
Articles by Akshay J. Motihar
AI search can leave a good transporter out of the answer
AI search may miss capable transporters when their services, routes and contacts are incomplete or out of date, so a buyer may exclude them before calling.
23 July 2026
You hired a web developer. He'll deliver in six months
A Pune transporter expected his website in eight weeks. Six months later, his About page still said coming soon. The real cost was the time spent managing it.
14 July 2026
What Google shows when you search for a transporter
A buyer searches Google for a transporter from Pune to Jaipur. The results show many businesses, but not which one can handle her weekly auto-parts load.
3 July 2026
Godowns everywhere, websites nowhere
A warehouse can have the right space, access and approvals yet miss a buyer's call. The problem is not the warehouse, but information nobody can find online.
23 June 2026
Rail service exists. The buyer still doesn't know who to call
Rail services connect Mumbai with Delhi-NCR, but buyers must search several websites to find the route, the company handling each part, schedules and contacts.
12 June 2026